As we head towards the Super Bowl, buzz—and speculation—continue to surround our Super Bowl ad.
This week, both the Wall Street Journal and CNN (see photo below) ran features about newcomers to the Super Bowl ad scene – and both focused in on the ad kgb will run in the big game. The suspense continues!
There has been lots of speculation on our facebook page and in the press about our ad and we can guarantee there are exciting things coming – watch this space!
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We’re running an ad during the third quarter of the Super Bowl XLIV game on February 7. We’re putting the finishing touches on several ads, one of which we’ll choose to air during the big game.
One of the ads we’ve produced stars Stephen and William Baldwin.
After only just celebrating our first anniversary, we’re already jumping in and advertising with the big brands during one of the biggest TV events of the year. So we have a lot to be excited about.
We’ve been getting lots of press about running an ad during the super bowl — almost 100 million people will be watching the game, and the ads are talked about for days afterward.
Here’s one of the articles, from the New York Post. Stay tuned for more news and info on kgb’s super bowl ads.
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Often, our Special Agents answer questions that are so consuming that they are inclined to do further research. So here is our Agents choice for question of the day:
Q: So just how bad is the obesity problem in America?
A: Bad. In 1991, no U.S. state had more than a 20 percent obesity rate. Today, the only state that doesn’t is Colorado, at 18.9 percent.
Just when you thought it was safe to be tantalized by a Twinkie, the most recent report on obesity in the United States is hot off the press…and it’s not pretty.
The Trust for America’s Health and the Robert Wood Johnson Foundation report that, in 31 states, more than one in four adults is obese. Over the past year, the adult obesity rate rose in 23 states and no state in the U.S. lost any statistically significant amount of fat.
Experts predict further worsening of statistics and call the problem “a national crisis.”
The baby boomers fared the worst, with individuals 55- to 64 years old having a now higher rate of obesity in each and every of the 50 U.S. states.
Medicare costs are staggering as the obese boomers get sick, remain sick longer, and require costly interventions due to obesity. One plan to target the problem includes building more sidewalks across America so folks will be encouraged to walk or bike instead of drive.
The state of Mississippi has the highest adult obesity and child obesity rate in the country at 32.5 percent and 44.5 percent respectively.
Take care of your body. It’s the only place you have to live. – Jim Rohn
Source: Mississippi the fattest, Alabama closing the gap
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Often, our Special Agents answer questions that are so timely that they are inclined to do further research. So here is our Agents choice for question of the day:
Q: So what’s North Korea’s problem?
A: The country is impoverished, and may be playing a nuclear game of sorts for food and fuel rations.
President Obama reports that North Korea’s behavior is a “grave threat” to the well-being of Asia as well as the rest of the world.
He is joining with South Korean President Lee Myung Bak to take a tough stand on sanctions imposed on North Korea as a result of recent nuclear testing.
They cited a pattern where North Korea behaves badly, and if they hold out long enough, get rewarded with food, fuel, loans and other goodies.
In the parenting world, this is called, “rewarding bad behavior.”
The term “rewarding bad behavior” has also come up in the press surrounding discussions of government bailouts.
Parenting experts suggest that children who learn that bad behavior will not be tolerated and that good behavior brings rewards will develop skills that will last their lifetime.
“My friends, we live in the greatest nation in the history of the world. I hope you’ll join with me as we try to change it.” – Barack Obama
Source:
U.S., South Korea united on North, but options are few
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Often, our Special Agents answer questions that are so thought-provoking that they are inclined to do further research. So here is our Agents choice for question of the day:
Q: Has Memorial Day always been on a Monday?
A: No. Memorial Day was celebrated on May 30th up until the National Holiday Act of 1971 ensured it would be a three-day weekend.
Know more:
Memorial Day was originally called “Decoration Day” as a day of remembrance for those who died in service to the United States. Stories on its origin vary, with many cities claiming to be the birthplace of Memorial Day. Waterloo, NY was officially declared the birthplace of Memorial Day in 1966 by then President Lyndon Johnson.
It is generally understood that the day probably had many beginnings, with either planned or spontaneous gatherings of folks to honor the war dead over the years.
Memorial Day was first officially celebrated on May 30, 1868 with a graveside ceremony in Arlington National Cemetery. The first state to officially recognize the holiday was New York in 1873. Most of the other northern states came on board by 1890, with the South resisting the holiday for many years – choosing to celebrate in their own way.
The National Holiday Act of 1971 created a three-day weekend for Memorial Day, much to the disdain of many who prefer that the day remain more solemn, consistent with its early observances. In fact there is a movement in the U.S. to return it back to its prior single day of remembrance.
Many wear red poppies on the lapel in honor of Memorial Day, inspired by the poem “In Flanders Fields” as well as the following by Moina Michaels, originator of the custom:
“We cherish too, the Poppy red
That grows on fields where valor led,
It seems to signal to the skies
That blood of heroes never dies.”
If you are one to plan ahead, visit the Memorial Day Calendar Page to see what day Memorial Day falls on for the next 10 years.
kgb_ Text your question to 542542. We answer to you.
Source: http://www.usmemorialday.org/backgrnd.html
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Often, our Special Agents answer questions that are so disturbing that they are inclined to do further research. So here is our Agents choice for question of the day:
Q: So what’s the deal with this bedbug epidemic in the United States?
A: Since the EPA restricted the use of several effective pesticides in the 1980s, bedbugs have built resistance to the chemicals that now are on the market.
Know more:
The United States is in the midst of the biggest bedbug outbreak since World War II.
The little buggers are reddish brown, flat and the size of a grain of rice. These insect vampires suck human blood and love to hang out in mattress-heavy establishments like hotels, college dorms, and apartment complexes.
Bedbug calls to pest control companies are up 70 percent. Tactics to defeat the critters include extreme heat, freezing and corralling the bugs through the use of mattress covers.
Bedbugs are intriguing critters as they can actually live without food for up to a year. They carry no known disease but bring out incessantly annoying itchy red welts on their human victims. Feelings of anxiety, embarrassment and exasperation are not uncommon among bedbug victims. Many victims spend thousands on repeated pesticide treatments and replacement of furniture.
We’re happy to report the Feds are on the case. The Environmental Protection Agency (EPA) recently held its first “bedbug summit” and Congressman G.K. Butterfield (N.C.) is taking on the pests by introducing the $50 million “Don’t Let the Bed Bugs Bite Act of 2009.”
kgb_ Text your question to 542542. We answer to you.
Source: http://news.yahoo.com/s/mcclatchy/20090515/sc_mcclatchy/3234191_1
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Often, our Special Agents answer questions that are so intriguing that they are inclined to do further research. So here is our Agents choice for question of the day:
Q: What is the happiest place on earth?
A: While the nearest 10-year-old may report that it is Disneyland, recent studies suggest those is Denmark are most satisfied with their lives.
Know more:
The Organization for Economic Co-Operation and Development (OECD) just released a report detailing the happiness levels in the world and (drum roll) northern Europe was the big winner.
Denmark is tops in happiness with Finland and the Netherlands ranking second and third respectively. The only non-European countries that landed in the top ten were New Zealand at No. 8 and our neighbors to the north, Canada, taking the No. 6 spot. A slightly melancholy United States did not make the top 10.
The report examines subjective well-being and looks at factors such as positive and negative feelings, respect, economics, among others.
Per the report, greater wealth does not necessarily mean a higher satisfaction with life (though low unemployment does contribute to happiness). While individuals become wealthier during their lifetimes, happiness does not follow in suit. Essentially, it is family, social and community networks that are the merrymakers, regardless of income.
kgb_ Text your question to 542542. We answer to you.
Source: http://www.forbes.com/2009/05/05/world-happiest-places-lifestyle-travel-world-happiest.html
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Image via Wikipedia
Often, our Special Agents answer questions that are so timely that they are inclined to do further research. So here is our Agents choice for question of the day:
Q: So what should I get my mom for Mother’s Day?
A: Forget the diamond earrings, many moms treasure inexpensive, personal momentos the best. Consider a framed photo of the two of you.
Know more:
The United States “dabbled” with the concept of Mother’s Day before it became the mainstay holiday it is today. Anna Reeves Jarvis held the first official Mother’s Day celebration in West Virginia in 1858 as a vehicle to raise awareness of local “sanitation” issues. Like mom says, “don’t forget to wash your hands.”
In 1872, Julia Ward Howe, author of the “Battle Hymn of the Republic,” pushed Mother’s Day as a celebration to honor women’s inclinations toward peace – world and otherwise.
Mother’s Day really never became fully cemented into American culture until Jarvis’s daughter led a seven-year campaign for a national holiday which was adopted by the United States formally in 1914. We guess that was the first official Mother’s day gift – the holiday itself.
Mother’s Day will be celebrated on Sunday May 10, 2009.
kgb_ Text your question to 542542. We answer to you.
Source: http://www.holidays.net/mother/
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Often, our Special Agents answer questions that are so timely that they are inclined to do further research. So here is our Agents choice for question of the day:
Q: So what is Cinco de Mayo anyway?
A: May 5th (Cinco de Mayo) marks the victory of the Mexican Army over the French at the Battle of Puebla.
The scoop:
Cinco de Mayo serves as an important date for the Mexican and Chicano communities. It marks the victory over the French at the Battle of Puebla in 1862. This battles distinguishes itself as a symbol of Mexican patriotism and unity.
In actuality, Mexican independence occurred about 50 years later in 1910, but Cinco de Mayo continues to serve as that symbol of freedom.
Cinco de Mayo is more heavily celebrated in the United States than in Mexico. Parades, mariachi music, folklore dancing and other activities are common.
As might be expected, in the face of swine flu, Cinco de Mayo celebrations are expected to be more subdued this year.
kgb_ Text your question to 542542. We answer to you.
Source: http://clnet.ucla.edu/cinco.html
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Often, our Special Agents answer questions that are so intriguing that they are inclined to do further research. So here is our Agents choice for question of the day:
Q: Who was the guy who got his arm stuck in between a rock and a rock wall and then cut it off?
A: It’s Aron Ralston, forced to amputate his lower right arm with a dull knife in order to free himself.
More details:
In April 2003, avid outdoorsman Aron Ralston found himself in very tough spot. While exploring remote areas of the Utah Canyons, a boulder pinned him to the ground. The 800-pound rock had come loose after Ralston scaled it, leaving him plummeting down a canyon wall along with the rock. The boulder landed on his right hand.
With little water or food, Ralston was trapped for five days. On the sixth day, Ralston realized that amputating his arm was the only way out of the predicament. As he had no tools to accomplish the task, he used his own body as a lever and snapped the bones in half. He used a pocketknife to free himself and fashioned a tourniquet from belongings.
Ralston hiked for four hours and then came upon a family hiking. He was assisted by them as well as rescuers who had been continuously searching for him since he went missing.
Ralston went on to write a book chronicling the ordeal and lessons learned entitled “Between a Rock and a Hard Place,” published in 2004. He is a motivational speaker and continues to climb with the aid of prosthesis.
kgb_ Text your question to 542542. We answer to you.
Source: http://www.cnn.com/2005/US/04/04/cnn25.tan.ralston/index.html
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