By now, most of you have likely seen both the kgb Super Bowl ad, and Google’s. To my view, Google’s ad actually went a long way toward defining the fundamental difference between kgb — find, and google — search.
The Google ad features a searcher — what you see is the pointer, words being typed into the search field, and the first three or four results. The searcher is sitting at a desktop, and “surfing” as we used to say. That’s fun, useful, and I always learn something new when I do exactly that. We used to call this behavior of finding related information “serendipitous discovery,” and it can be a very cool way to spend time.
kgb, however, provides an immediate answer to a specific question, in minutes, when you need it. You don’t have to be at a desktop, you can be anywhere your mobile phone works, and a human agent answers your question accurately, quickly, and with panache.
So it isn’t one or the other. It’s different.
Thomas Falconer
kgb
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=0af56d4f-023c-4c45-87cc-4736cecad9fe)
We’re running an ad during the third quarter of the Super Bowl XLIV game on February 7. We’re putting the finishing touches on several ads, one of which we’ll choose to air during the big game.
One of the ads we’ve produced stars Stephen and William Baldwin.![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=36996009-0472-4f16-9f55-7b228b9047f8)
