Posts Tagged ‘New York’

kgb plays on the big brands’ turf

Monday, January 18th, 2010

New York PostWe’re running an ad during the third quarter of the Super Bowl XLIV game on February 7. We’re putting the finishing touches on several ads, one of which we’ll choose to air during the big game.

One of the ads we’ve produced stars Stephen and William Baldwin.

After only just celebrating our first anniversary, we’re already jumping in and advertising with the big brands during one of the biggest TV events of the year. So we have a lot to be excited about.

We’ve been getting lots of press about running an ad during the super bowl — almost 100 million people will be watching the game, and the ads are talked about for days afterward.

Here’s one of the articles, from the New York Post. Stay tuned for more news and info on kgb’s super bowl ads.

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kgb_ fact of the day: who invented breakfast cereal?

Wednesday, April 8th, 2009
First Kellogg's package
Image via Wikipedia

Often, our Special Agents answer questions that are so intriguing that they are inclined to do further research. So here is our Agents choice for question of the day:

Q:  Who invented breakfast cereal?
A:  The first packaged breakfast cereal, Granula was invented by James Caleb Jackson in 1863.

Dr. James Caleb Jackson was born in upstate New York in 1811. In his younger days, he worked as an abolitionist and lecturer.  Saddled with very poor health, he sought a water cure and became a strong proponent of hydropathy.  He obtained a medical degree and operated a health spa. The spa became famous and attracted notables of the time.

In addition to water treatments performed at the spa, Dr. Jackson advocated a healthy diet with emphasis on fruits, vegetables and whole grains.  He is credited with inventing the first cold breakfast cereal, Granula, a hard bran product that had to be soaked overnight prior to eating.  Sales of the product were a lucrative sideline for him.

One of the patrons at Dr. Jackson’s spa was a woman by the name of Ellen G. White who later went on to form the Seventh Day Adventist religion.  One of the members of her newly formed church was John Kellogg and, as you might guess, breakfast history took off from there!

kgb_   Text your question to 542542. We answer to you.

Source: http://dansville.lib.ny.us/historyo.html

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