Posts Tagged ‘kgb542542’

kgb Launches New Shopping Service– kgbDeals

Saturday, February 20th, 2010

First, thanks to all of you for helping make our kgb Super Bowl commercial attain over half a million views on youtube. Your votes were key, and put our Sumo ad in the top 1% of videos viewed on youtube.

Now for the news:

kgb has been bringing our customers a smarter way to get answers for over a year now. So we’re pleased and excited to offer you all a first look at the newest kgb service, kgbDeals.

kgbDeals combines the power of the kgb community with the best knowledge about how to shop smart and save money.

Sign up now and help us get kgbDeals started. And start to save 50% – 90% on all the things you love to do, eat, wear and enjoy in your city. And get your friends and family to sign up and start saving to.

See you at kgbDeals!

Thomas Falconer
kgb

kgb Launches Twitter Team

Monday, February 15th, 2010

Over the weekend, kgb Special Agents opened twitter pages and began looking for conversations about kgb. There have always been tweets about kgb, and I’ve been monitoring the sentiment about us for a while. Most of them are quite positive. Lots of kgb customers tweet the response they get from us to their questions because they thought it was so good, or funny, or cool. Sometimes, of course, we don’t get it right, and customers tweet about that too.

Often I’ll see tweets that compare us to Google, or ask why someone would use kgb instead of Google. Those are tweets we are particularly interested in responding to. We love Google and use it all the time ourselves. I don’t have to tell you how great it is at finding information. Everyone knows that.

But kgb is different. When you’re out and about, or when you need a quick, accurate answer to any question, anytime, anywhere, that’s when kgb is very useful and time-saving. And all you need is your mobile phone. So try us at 542542 and let us know what you think.

In the meantime follow our Twitter Team @kgbKathleen, @kgbAndrea, @kgbKris, @kgbTim, @kgbLori, @kgbLuana, @kgbJanny, @kgbStacy, @kgbSchiele, @kgbLindsay, and @kgbRosettaSue

Thomas Falconer
kgb

Why a Super Bowl Ad Makes Sense for kgb

Friday, January 22nd, 2010

As i said yesterday here, we’re really very excited about airing an ad during the super bowl for our kgb 542542 text service. And we love that it’s going to air during the third quarter too, for maximum exposure.

We launched the kgb text service a little over a year ago. At the time, we figured that the service would appeal only to heavy texters, tweens to teens.

We found though, that we had much broader appeal. Young adults are using kgb to find restaurants, get train schedules, and settle bar bets. Parents, especially moms of tweens and teens are using the service as a better way to get information, to get answers to their questions.

So our ad campaign has evolved along with this wider adoption of the service. So while we have ads like this:

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we also have ads like this:

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So, it makes perfect sense for kgb to advertise during one of the most watched TV programs of the year, when almost 100 million people will be watching. From the beginning, our ads have been edgy, provocative, funny. And the ad we choose to air during the Super Bowl will continue that tradition. We are, though, very excited about playing in the super bowl field after launching only a year ago.

Thomas Falconer
Director, Social Media
kgb

kgb Special Agent Interviewed by NBC

Saturday, June 13th, 2009

Linda Baquero of WNBC in New York interviewed one of kgb’s Special Agents, Eric Vlach. Eric lives in New York City and loves being a kgb Special Agent. See him, and the piece, here.

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