Posts Tagged ‘kgb’

kgb Launches New Shopping Service– kgbDeals

Saturday, February 20th, 2010

First, thanks to all of you for helping make our kgb Super Bowl commercial attain over half a million views on youtube. Your votes were key, and put our Sumo ad in the top 1% of videos viewed on youtube.

Now for the news:

kgb has been bringing our customers a smarter way to get answers for over a year now. So we’re pleased and excited to offer you all a first look at the newest kgb service, kgbDeals.

kgbDeals combines the power of the kgb community with the best knowledge about how to shop smart and save money.

Sign up now and help us get kgbDeals started. And start to save 50% – 90% on all the things you love to do, eat, wear and enjoy in your city. And get your friends and family to sign up and start saving to.

See you at kgbDeals!

Thomas Falconer
kgb

kgb Launches Twitter Team

Monday, February 15th, 2010

Over the weekend, kgb Special Agents opened twitter pages and began looking for conversations about kgb. There have always been tweets about kgb, and I’ve been monitoring the sentiment about us for a while. Most of them are quite positive. Lots of kgb customers tweet the response they get from us to their questions because they thought it was so good, or funny, or cool. Sometimes, of course, we don’t get it right, and customers tweet about that too.

Often I’ll see tweets that compare us to Google, or ask why someone would use kgb instead of Google. Those are tweets we are particularly interested in responding to. We love Google and use it all the time ourselves. I don’t have to tell you how great it is at finding information. Everyone knows that.

But kgb is different. When you’re out and about, or when you need a quick, accurate answer to any question, anytime, anywhere, that’s when kgb is very useful and time-saving. And all you need is your mobile phone. So try us at 542542 and let us know what you think.

In the meantime follow our Twitter Team @kgbKathleen, @kgbAndrea, @kgbKris, @kgbTim, @kgbLori, @kgbLuana, @kgbJanny, @kgbStacy, @kgbSchiele, @kgbLindsay, and @kgbRosettaSue

Thomas Falconer
kgb

Consumer Reports Places kgb Ad in Top 3

Wednesday, February 10th, 2010

The Editor of the Consumer Reports electronics blog, Paul Reynolds placed the kgb Sumo ad in his top three.

But even better, he said the commercial made him curious about the service, which means it worked as intended. Even better that that, when he tried the service, he loved it.

“The ad succeeded, in that I couldn’t resist texting a question to KGB this morning. In less than two minutes, the service successfully identified Ollie Halsall, the dazzlingly brilliant guitarist in the ultra-obscure ’70s English band Patto, and even added the fact that he also played keyboards and sang” said Mr. Reynolds.

We couldn’t be happier about this excellent review. Our kgb Special Agents are the best.

thomas falconer
kgb

Google Ad Highlights Value of kgb Service

Monday, February 8th, 2010

By now, most of you have likely seen both the kgb Super Bowl ad, and Google’s. To my view, Google’s ad actually went a long way toward defining the fundamental difference between kgb — find, and google — search.

The Google ad features a searcher — what you see is the pointer, words being typed into the search field, and the first three or four results. The searcher is sitting at a desktop, and “surfing” as we used to say. That’s fun, useful, and I always learn something new when I do exactly that. We used to call this behavior of finding related information “serendipitous discovery,” and it can be a very cool way to spend time.

kgb, however, provides an immediate answer to a specific question, in minutes, when you need it. You don’t have to be at a desktop, you can be anywhere your mobile phone works, and a human agent answers your question accurately, quickly, and with panache.

So it isn’t one or the other. It’s different.

Thomas Falconer
kgb

kgb Special Agent Adam Gets Interviewed

Tuesday, February 2nd, 2010

Check out kgb Special Agent Adam Grof, a student at The Ohio State University, as he’s interviewed on Good Morning Columbus TV.

Adam gives wonderful detail about what it’s like to be an agent and how the kgb service works. He talks about one of his most interesting questions and how he researches answers.

Agents like Adam are the core of what makes kgb so useful, time-saving, and fun.

Thomas Falconer
kgb

WSJ breaking story: CBS bans kgb Super Bowl commercial

Monday, February 1st, 2010

The Wall Street Journal’s Speakeasy blog broke the story today that CBS has banned kgb’s Super Bowl ad.
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The WSJ describes the ad like this: “The nixed commercial features two wives calling in KGB agents because their golfer husbands get their heads stuck where the sun doesn’t shine, after debating the merits of global warming. ‘Next time your husbands don’t have a clue make sure they text KGB,’ says one of the agents to the wives.”

“We made it because we thought it was unique and funny, not offensive,” said Bruce Stewart, chief executive mobile and digital at KGB.

Check out the full article.

Why a Super Bowl Ad Makes Sense for kgb

Friday, January 22nd, 2010

As i said yesterday here, we’re really very excited about airing an ad during the super bowl for our kgb 542542 text service. And we love that it’s going to air during the third quarter too, for maximum exposure.

We launched the kgb text service a little over a year ago. At the time, we figured that the service would appeal only to heavy texters, tweens to teens.

We found though, that we had much broader appeal. Young adults are using kgb to find restaurants, get train schedules, and settle bar bets. Parents, especially moms of tweens and teens are using the service as a better way to get information, to get answers to their questions.

So our ad campaign has evolved along with this wider adoption of the service. So while we have ads like this:

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we also have ads like this:

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So, it makes perfect sense for kgb to advertise during one of the most watched TV programs of the year, when almost 100 million people will be watching. From the beginning, our ads have been edgy, provocative, funny. And the ad we choose to air during the Super Bowl will continue that tradition. We are, though, very excited about playing in the super bowl field after launching only a year ago.

Thomas Falconer
Director, Social Media
kgb

FORMER YANKEES WORLD SERIES MVP BUCKY DENT WILL BE A KGB “SPECIAL AGENT FOR THE DAY” DURING GAME ONE OF THE YANKEES’ AMERICAN LEAGUE DIVISION SERIES

Wednesday, October 7th, 2009


DENT WILL ATTEND GAME AND ANSWER BASEBALL QUESTIONS BEING HURLED AT kgb 542542 TEXT ANSWER SERVICE

NEW YORK – Oct. 6, 2009 – Former Yankees shortstop Bucky Dent, who hit the clutch three-run homer that helped win a one-game playoff against Boston in 1978, is stepping up to the plate to become a kgb “Special Agent for the day” when he attends Game 1 of the American League Division Series between the Yankees and the Tigers or Twins. Dent will answer baseball questions being asked of kgb 542542 text answer service.

“It should be lots of fun to talk baseball and answer questions as a kgb Special Agent during the first game of the playoffs,” said Dent. “I’m looking forward to a fantastic game and I expect we’ll get lots of great questions. I’ll even take questions from Red Sox fans.”

Working alongside Dent through the experience as a kgb Special Agent will be one of the service’s regular Special Agents, Steve Bass, who has been answering questions for kgb’s 542542 text answer service since May.  Bass, a native New Yorker and life-long Yankee fan who grew up in the Bronx, will attend the game with Dent and relay game-related questions that come into the service.

“The opportunity to attend Game One of the ALDS with Bucky Dent is just unbelievable,” said Bass. “I have always been a Yankees fan but this will by my first opportunity to see the new stadium. I feel like I’ve grown up with Bucky, and the opportunity to discuss the game with him while we’re watching the Yankees in the playoffs will be amazing.”

Here’s how kgb works: if you have a baseball-related question (or any question for that matter), send it via text message to 542542 (kgbkgb), the number for the kgb’s text answer service, where a specially-trained kgb Special Agent is waiting to provide a quick, accurate answer.

“We are launching our “Agent for the Day” program because we’re committed to delivering unique and uniquely useful answers to everyone who texts us at 542542 “said Bruce Stewart, CEO of Mobile and Digital at kgb. “With Bucky Dent as our kgb Special Agent answering many of the baseball questions we get during the first game of the ALDS, we are assured to have the best content anywhere when it comes to playoff baseball.”

In January kgb launched its flagship text answer service, 542542 (kgbkgb) following the success of kgb’s similar “Ask Us Anything” premium text answer service in the United Kingdom.

kgb Special Agent Interviewed by NBC

Saturday, June 13th, 2009

Linda Baquero of WNBC in New York interviewed one of kgb’s Special Agents, Eric Vlach. Eric lives in New York City and loves being a kgb Special Agent. See him, and the piece, here.

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kgb Squad Car Giveaway: Winner Announced

Thursday, April 30th, 2009

Thanks to all who entered our kgb Squad Car sweepstake. The draw has been made and the winner has been decided.

The winner is:
C. McCullar, VA

Congratulations! We hope to bring you more on this lucky winner soon.