Posts Tagged ‘542542’

kgb Launches New Shopping Service– kgbDeals

Saturday, February 20th, 2010

First, thanks to all of you for helping make our kgb Super Bowl commercial attain over half a million views on youtube. Your votes were key, and put our Sumo ad in the top 1% of videos viewed on youtube.

Now for the news:

kgb has been bringing our customers a smarter way to get answers for over a year now. So we’re pleased and excited to offer you all a first look at the newest kgb service, kgbDeals.

kgbDeals combines the power of the kgb community with the best knowledge about how to shop smart and save money.

Sign up now and help us get kgbDeals started. And start to save 50% – 90% on all the things you love to do, eat, wear and enjoy in your city. And get your friends and family to sign up and start saving to.

See you at kgbDeals!

Thomas Falconer
kgb

kgb Launches Twitter Team

Monday, February 15th, 2010

Over the weekend, kgb Special Agents opened twitter pages and began looking for conversations about kgb. There have always been tweets about kgb, and I’ve been monitoring the sentiment about us for a while. Most of them are quite positive. Lots of kgb customers tweet the response they get from us to their questions because they thought it was so good, or funny, or cool. Sometimes, of course, we don’t get it right, and customers tweet about that too.

Often I’ll see tweets that compare us to Google, or ask why someone would use kgb instead of Google. Those are tweets we are particularly interested in responding to. We love Google and use it all the time ourselves. I don’t have to tell you how great it is at finding information. Everyone knows that.

But kgb is different. When you’re out and about, or when you need a quick, accurate answer to any question, anytime, anywhere, that’s when kgb is very useful and time-saving. And all you need is your mobile phone. So try us at 542542 and let us know what you think.

In the meantime follow our Twitter Team @kgbKathleen, @kgbAndrea, @kgbKris, @kgbTim, @kgbLori, @kgbLuana, @kgbJanny, @kgbStacy, @kgbSchiele, @kgbLindsay, and @kgbRosettaSue

Thomas Falconer
kgb

Consumer Reports Places kgb Ad in Top 3

Wednesday, February 10th, 2010

The Editor of the Consumer Reports electronics blog, Paul Reynolds placed the kgb Sumo ad in his top three.

But even better, he said the commercial made him curious about the service, which means it worked as intended. Even better that that, when he tried the service, he loved it.

“The ad succeeded, in that I couldn’t resist texting a question to KGB this morning. In less than two minutes, the service successfully identified Ollie Halsall, the dazzlingly brilliant guitarist in the ultra-obscure ’70s English band Patto, and even added the fact that he also played keyboards and sang” said Mr. Reynolds.

We couldn’t be happier about this excellent review. Our kgb Special Agents are the best.

thomas falconer
kgb

WSJ breaking story: CBS bans kgb Super Bowl commercial

Monday, February 1st, 2010

The Wall Street Journal’s Speakeasy blog broke the story today that CBS has banned kgb’s Super Bowl ad.
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The WSJ describes the ad like this: “The nixed commercial features two wives calling in KGB agents because their golfer husbands get their heads stuck where the sun doesn’t shine, after debating the merits of global warming. ‘Next time your husbands don’t have a clue make sure they text KGB,’ says one of the agents to the wives.”

“We made it because we thought it was unique and funny, not offensive,” said Bruce Stewart, chief executive mobile and digital at KGB.

Check out the full article.

Why a Super Bowl Ad Makes Sense for kgb

Friday, January 22nd, 2010

As i said yesterday here, we’re really very excited about airing an ad during the super bowl for our kgb 542542 text service. And we love that it’s going to air during the third quarter too, for maximum exposure.

We launched the kgb text service a little over a year ago. At the time, we figured that the service would appeal only to heavy texters, tweens to teens.

We found though, that we had much broader appeal. Young adults are using kgb to find restaurants, get train schedules, and settle bar bets. Parents, especially moms of tweens and teens are using the service as a better way to get information, to get answers to their questions.

So our ad campaign has evolved along with this wider adoption of the service. So while we have ads like this:

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we also have ads like this:

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So, it makes perfect sense for kgb to advertise during one of the most watched TV programs of the year, when almost 100 million people will be watching. From the beginning, our ads have been edgy, provocative, funny. And the ad we choose to air during the Super Bowl will continue that tradition. We are, though, very excited about playing in the super bowl field after launching only a year ago.

Thomas Falconer
Director, Social Media
kgb

Today’s pulse on 542542: The caveman lifestyle

Tuesday, January 12th, 2010
The large Caveman statue in Grants Pass, Orego...

Image via Wikipedia

kgb_ Special Agents are tireless and relentless in their search for the answers to America’s questions.  And what does America want to know, you ask?  Well, today’s buzz centers on new age lifestyles:

What’s the caveman lifestyle?

Know more:

A small subculture of New York City folks are aspiring cavemen.  With good health as the goal, cavemen are setting up meat lockers in their homes to serve as a resting place for organ meat and deer ribs.

The caveman lifestyle focuses on the consumption of vast quantities of meat coupled with a period of fasting between meals.  (Vacillating between pigging out and fasting mimics Paleolithic man’s eating patterns between hunts.)

Followers of the caveman lifestyle consume fruits and vegetables but avoid bread (it wasn’t around back then.) They see the human form as specifically designed for hunting and gathering and, as a result, participate in exercises activities that involve sprinting and jumping.  (Act like you’re avoiding a mastodon.)

The group of followers of the caveman lifestyle took it up after researching health concerns online.  They read about the merits of paleolithic diets and evolutionary fitness routines like leaping between boulders and playing catch with stones.

The few women involved in the movement prefer the term “hunter-gatherer” over caveman and some cavemen-types prefer the term “paleo man.”

One of the most interesting features of the caveman lifestyle is the promotion of donating blood frequently.  Why?  The idea is that the hardships of caveman life probably left humans short a pint of blood from time to time.

Take a look at the paleo group in New York and you’ll see lean, muscular people with glowing skin.  Some report they no longer get sick.  But don’t ask a paleo man to eat a tomato.  They’re part of the nightshade family and weren’t around in caveman times.

kgb_   Text your question to 542542. We answer to you.

Source:   The New Age Cavemen and the City

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Today’s pulse on 542542: Infomercial products

Wednesday, January 6th, 2010
Popeil Spiral Slicer
Image by The Life of Bryan via Flickr

kgb_ Special Agents are tireless and relentless in their search for the answers to America’s questions.  And what does America want to know, you ask?  Well, today’s buzz centers on the products of infomercials:

Is any of the stuff sold on infomercials any good?

Know more:

Historically speaking, the infomercial dates back to the 1960s when Ron Popeil pioneered the Ronco Veg-o-Matic and marketed it to America.

Today, marketing experts suggest that television and film editing can, frankly, make anything look good.  Statistics suggest that about half of infomercial products deliver what they promise.  30 percent deliver, but do it expensively, and the rest of the products are, well, junk.

Consumer Reports (CR) has plenty to share about infomercial products and here is a sampling:

Slap Chop

Pitchman Vince Shlomi suggests that “You’re going to have an exciting life now” with the gadget that can “dice, chop, and mince in seconds” and remove skins from onions and garlic.

CR found it to chop unevenly and some foods get stuck in the blades.  The splash guard frequently becomes misaligned and hands can get sore from the ergonomics of the product.

Magic Jack

Magic Jack, a VoIP (voice over Internet protocol) phone device and service, “makes your monthly phone bill disappear,” an online ad says. “Save hundreds, even thousands, of dollars” and get “no more poor reception.” You plug Magic Jack into a computer’s USB port, plug the line cord of your own phone into the other end of the USB adapter, and Magic Jack uses the Internet to make and receive calls.

CR actually likes this product.  Calls connect, voice quality is clear, though not a clear as a quality corded phone on a regular line.  A few minor limitations but less expensive than Vonage and Skype.

PedEgg

This foot file removes calluses and dead skin to “make your feet feel smooth and healthy with NO MESS!” Powdery filings collect in a little compartment.

CR suggests you crack open a PedEgg as it does a very good job of removing callouses and dry skin – better than a pumice stone.  It is suggested that the PedEgg be used over a wastebasket as some filings escape.

Ab Circle Pro

Makers claim it will “firm and flatten your stomach in just weeks” and “takes just three minutes a day.” It comes with a nutrition plan and a workout DVD.

CR suggests that three minutes as day won’t do much and the device burns no more calories than brisk walking.  The nutrition plan is so strict that most will lose weight on that alone, sans the device.  Only three panelists out of a panel of thirteen reviewers would consider purchasing it.

10 Worst Infomercials

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Have a favorite infomercial?

kgb_   Text your question to 542542. We answer to you.

Source:   Should you ‘Buy This Now!’?

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Today’s pulse on 542542: What’s in and out for 2010

Tuesday, January 5th, 2010
Beach House Circle Scarf
Image by julia fredenburg via Flickr

kgb_ Special Agents are tireless and relentless in their search for the answers to America’s questions.  And what does America want to know, you ask?  Well, today’s buzz centers on what’s in and out for 2010:

What’s on the “in” list for 2010?

Know more:

Here are some of the highlights of the Washington Post’s What’s In and Out for 2010:

The Jonas Brothers are out and Justin Bieber is in

Justin Bieber is the Canadian pop singer who began his career on YouTube.  His first album was released in November 2009.  Bieber is the only solo artist in Billboard history to have four singles from a debut album chart in the Top 40 of the Hot 100 before the album’s release.

Justin Bieber – One Time

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Leggings are out and Pantslessness is in

What is pantslessness?  Think Single Ladies (Put A Ring On It) Beyonce video costumes.

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Interval Training is out and Muscle Confusion is in

The muscle confusion training principle centers on ensuring that there is a wide variety in the workout.  Muscles grow because sets, reps, exercises and rest periods change to maximize effectiveness.

Fraud is out and Adultery is in

It is estimated that roughly 30 to 60% of all married individuals (in the United States) will engage in infidelity at some point during their marriage.  The internet, e-mail, and chat rooms are making it easier for people to engage in infidelity.

D-List is out and Defriend is in

The New Oxford American Dictionary ignited a debate among Facebook users when it chose “unfriend” as the word of the year for 2009. The word, according to the dictionary, is a verb meaning “to remove someone as a ‘friend’ on a social networking site such as Facebook.” Facebook co-founder Chris Hughes and his friends use the term “defriend” instead.

Small-Batch Bourbon is out and Sweet Tea Vodka is in

Jeremiah Sweet Tea Vodka is a flavored vodka the borders on a liquer due to its extreme sweetness.  It tastes like Southern sweet tea with the medium texture of vodka.

The Summer Scarf is out and the Circle Scarf is in

The unisex circle scarf is a seamless tubular design that comes in a wide variety of fabrics and can be worn many ways.

Rooftop Swimming Pools are out and Dumpster Swimming Pools are in

The “newish” garbage containers aka “dumpsters” are cleaned and lined in plastic, and a filtration system is installed, as on a regular above-ground pool.

kgb_   Text your question to 542542. We answer to you.

Source:  The List – What’s In and Out for 2010 – The Washington Post

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Today’s pulse on 542542: E-Books

Thursday, December 31st, 2009
Custom Kindle screensaver: "I Drink Your ...
Image by Scurzuzu via Flickr

kgb_ Special Agents are voracious and absorbed in their search for the answers to America’s questions.  And what does America want to know, you ask?  Well, today’s buzz centers on leisure time reading in America:

Do people really read e-books?

Know more:

The book world is changing.

Jeff Bezos, CEO of Amazon.com, recently reported that more shoppers bought Kindle e-books than physical books on Christmas Day and Kindle sales set a new Amazon sales record (see video below.)

Writer Nicholas Carr, a lifelong book reader, describes his impatience when he sits down with a book these past few years.  After a few paragraphs he’s thinking about hyperlinks, email and online interaction.  He suggests that the internet is training Americans to read in a “distracted and disjointed way.”

Some suggest that writers will be changing the way they write in order to attract an attention-challenged audience, accustomed to scanning, extracting, and moving on.

Not enough time to curl up with a good e-book?  Novelist Rick Moody recently wrote a story using the Twitter platform.  140-character Twitter posts upon posts upon posts make up the story in its entirety. He compares it to writing haiku.

While many believe that Twitter books won’t have any staying power, some suggest that cell phone novels might have some promise.  Cell phone books are already popular in Japan and have attention-grabbing themes like sex and violence.

The popularity of the Kindle is challenging authors to create text that inspires the reader to scroll, scroll, scroll rather than turn a page.  Satisfying e-books have narrative that is fast -  without slow lingerings around language.

Literary experts say the next decade will tell us whether e-books will push traditional books away from popular culture.

Kindle Sets Amazon Sales Record

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kgb_   Text your question to 542542. We answer to you.

Source:  How E-Books Will Change Reading And Writing

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Today’s pulse on 542542: Good Riddance Day 2009

Tuesday, December 29th, 2009
Paper Shredder
Image by Joe Pitz via Flickr

kgb_ Special Agents are forward-thinking and optimistic in their search for the answers to America’s questions.  And what does America want to know, you ask?  Well, today’s buzz centers on a newer holiday tradition:

What is Good Riddance Day?

Know more:

December 28 brought New Yorkers the third annual Good Riddance Day in Times Square.  The premise is simple:  Bring your unwanted memories of 2009 on paper and let a paper shredder end your misery and give you a cleaner slate for 2010. ( A dumpster and sledge hammer are also provided as needed.)

Folks shred bad relationships, financial woes and even their favorite sports team’s losses in hopes of a better season next year.

In the interest of self improvement, some creative folks bring their own unwanted character traits to shred like procrastination and fear.

New Yorkers who participate describe the experience as “powerful” and “satisfying.”  Staff of the Times Square Alliance, which sponsors the annual event, call it a healthy experience in the spirit of “out with the bad and in with the new” and a cleansing to get ready for the new year.

What would you shred?

Good Riddance Day 2009

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kgb_   Text your question to 542542. We answer to you.

Source:  New Yorkers celebrate ‘Good Riddance Day’ in Times Square by shredding their stuff

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