The kgb blog » Superbowl

Consumer Reports Places kgb Ad in Top 3

thomas.falconer@kgb.com — Thu, 11 Feb 2010 02:37:13 +0000

The Editor of the Consumer Reports electronics blog, Paul Reynolds placed the kgb Sumo ad in his top three.

But even better, he said the commercial made him curious about the service, which means it worked as intended. Even better that that, when he tried the service, he loved it.

“The ad succeeded, in that I couldn’t resist texting a question to KGB this morning. In less than two minutes, the service successfully identified Ollie Halsall, the dazzlingly brilliant guitarist in the ultra-obscure ’70s English band Patto, and even added the fact that he also played keyboards and sang” said Mr. Reynolds.

We couldn’t be happier about this excellent review. Our kgb Special Agents are the best.

thomas falconer
kgb

Google Ad Highlights Value of kgb Service

thomas.falconer@kgb.com — Mon, 08 Feb 2010 18:28:09 +0000

By now, most of you have likely seen both the kgb Super Bowl ad, and Google’s. To my view, Google’s ad actually went a long way toward defining the fundamental difference between kgb — find, and google — search.

The Google ad features a searcher — what you see is the pointer, words being typed into the search field, and the first three or four results. The searcher is sitting at a desktop, and “surfing” as we used to say. That’s fun, useful, and I always learn something new when I do exactly that. We used to call this behavior of finding related information “serendipitous discovery,” and it can be a very cool way to spend time.

kgb, however, provides an immediate answer to a specific question, in minutes, when you need it. You don’t have to be at a desktop, you can be anywhere your mobile phone works, and a human agent answers your question accurately, quickly, and with panache.

So it isn’t one or the other. It’s different.

Thomas Falconer
kgb

kgb ad a Super Bowl Hit

thomas.falconer@kgb.com — Sun, 07 Feb 2010 21:23:54 +0000

Youtube is featuring, in “youtube this week” the kgb ad that CBS banned from running during the Super Bowl.

And our banned ad has exceeded 120,000 views on youtube.

We aired to spots this afternoon during the pre-game show, and had a huge spike in questions to the kgb542542 service.

This of course bodes very well for what we can expect to happen when our ad runs during the third quarter. And our agents are ready and standing by to answer!

Thomas Falconer
kgb

Neanderthal or kgb-er?

rhodri.thomas@kgb.com — Fri, 29 Jan 2010 21:26:39 +0000

: Image by wallyg via Flickr

Superbowl-commercials.org just posted a nice snippet.

The site lists all the superbowl advertisers, and seems to agree with us: kgb users are a more advanced species of man than the rest of us.

“kgb will have one 30-second spot to air in the third quarter that will focus on their “542542″ text-answer service as a way to get information from their “special agents” instead of searching for it like some kind of neanderthal.”

Read the full article here… and more to follow soon on our appearance on Entertainment Tonight last night…

kgb profiled in Wall Street Journal and CNN

rhodri.thomas@kgb.com — Wed, 27 Jan 2010 15:50:09 +0000

As we head towards the Super Bowl, buzz—and speculation—continue to surround our Super Bowl ad.
This week, both the Wall Street Journal and CNN (see photo below) ran features about newcomers to the Super Bowl ad scene – and both focused in on the ad kgb will run in the big game. The suspense continues!

There has been lots of speculation on our facebook page and in the press about our ad and we can guarantee there are exciting things coming – watch this space!