But even better, he said the commercial made him curious about the service, which means it worked as intended. Even better that that, when he tried the service, he loved it.

“The ad succeeded, in that I couldn’t resist texting a question to KGB this morning. In less than two minutes, the service successfully identified Ollie Halsall, the dazzlingly brilliant guitarist in the ultra-obscure ’70s English band Patto, and even added the fact that he also played keyboards and sang” said Mr. Reynolds.

We couldn’t be happier about this excellent review. Our kgb Special Agents are the best.

thomas falconer
kgb

The Google ad features a searcher — what you see is the pointer, words being typed into the search field, and the first three or four results. The searcher is sitting at a desktop, and “surfing” as we used to say. That’s fun, useful, and I always learn something new when I do exactly that. We used to call this behavior of finding related information “serendipitous discovery,” and it can be a very cool way to spend time.

kgb, however, provides an immediate answer to a specific question, in minutes, when you need it. You don’t have to be at a desktop, you can be anywhere your mobile phone works, and a human agent answers your question accurately, quickly, and with panache.

So it isn’t one or the other. It’s different.

Thomas Falconer
kgb

And our banned ad has exceeded 120,000 views on youtube.

We aired to spots this afternoon during the pre-game show, and had a huge spike in questions to the kgb542542 service.

This of course bodes very well for what we can expect to happen when our ad runs during the third quarter. And our agents are ready and standing by to answer!

Thomas Falconer
kgb

Adam gives wonderful detail about what it’s like to be an agent and how the kgb service works. He talks about one of his most interesting questions and how he researches answers.

Agents like Adam are the core of what makes kgb so useful, time-saving, and fun.

Thomas Falconer
kgb

We launched the kgb text service a little over a year ago. At the time, we figured that the service would appeal only to heavy texters, tweens to teens.

We found though, that we had much broader appeal. Young adults are using kgb to find restaurants, get train schedules, and settle bar bets. Parents, especially moms of tweens and teens are using the service as a better way to get information, to get answers to their questions.

So our ad campaign has evolved along with this wider adoption of the service. So while we have ads like this:

we also have ads like this:

So, it makes perfect sense for kgb to advertise during one of the most watched TV programs of the year, when almost 100 million people will be watching. From the beginning, our ads have been edgy, provocative, funny. And the ad we choose to air during the Super Bowl will continue that tradition. We are, though, very excited about playing in the super bowl field after launching only a year ago.

Thomas Falconer
Director, Social Media
kgb