The kgb blog Text your question 542542. We answer to you.

As i said yesterday here, we’re really very excited about airing an ad during the super bowl for our kgb 542542 text service. And we love that it’s going to air during the third quarter too, for maximum exposure.

We launched the kgb text service a little over a year ago. At the time, we figured that the service would appeal only to heavy texters, tweens to teens.

We found though, that we had much broader appeal. Young adults are using kgb to find restaurants, get train schedules, and settle bar bets. Parents, especially moms of tweens and teens are using the service as a better way to get information, to get answers to their questions.

So our ad campaign has evolved along with this wider adoption of the service. So while we have ads like this:

we also have ads like this:

So, it makes perfect sense for kgb to advertise during one of the most watched TV programs of the year, when almost 100 million people will be watching. From the beginning, our ads have been edgy, provocative, funny. And the ad we choose to air during the Super Bowl will continue that tradition. We are, though, very excited about playing in the super bowl field after launching only a year ago.

Thomas Falconer
Director, Social Media
kgb