Archive for the ‘kgb 542542 news’ Category

kgb Launches New Shopping Service– kgbDeals

Saturday, February 20th, 2010

First, thanks to all of you for helping make our kgb Super Bowl commercial attain over half a million views on youtube. Your votes were key, and put our Sumo ad in the top 1% of videos viewed on youtube.

Now for the news:

kgb has been bringing our customers a smarter way to get answers for over a year now. So we’re pleased and excited to offer you all a first look at the newest kgb service, kgbDeals.

kgbDeals combines the power of the kgb community with the best knowledge about how to shop smart and save money.

Sign up now and help us get kgbDeals started. And start to save 50% – 90% on all the things you love to do, eat, wear and enjoy in your city. And get your friends and family to sign up and start saving to.

See you at kgbDeals!

Thomas Falconer
kgb

kgb Launches Twitter Team

Monday, February 15th, 2010

Over the weekend, kgb Special Agents opened twitter pages and began looking for conversations about kgb. There have always been tweets about kgb, and I’ve been monitoring the sentiment about us for a while. Most of them are quite positive. Lots of kgb customers tweet the response they get from us to their questions because they thought it was so good, or funny, or cool. Sometimes, of course, we don’t get it right, and customers tweet about that too.

Often I’ll see tweets that compare us to Google, or ask why someone would use kgb instead of Google. Those are tweets we are particularly interested in responding to. We love Google and use it all the time ourselves. I don’t have to tell you how great it is at finding information. Everyone knows that.

But kgb is different. When you’re out and about, or when you need a quick, accurate answer to any question, anytime, anywhere, that’s when kgb is very useful and time-saving. And all you need is your mobile phone. So try us at 542542 and let us know what you think.

In the meantime follow our Twitter Team @kgbKathleen, @kgbAndrea, @kgbKris, @kgbTim, @kgbLori, @kgbLuana, @kgbJanny, @kgbStacy, @kgbSchiele, @kgbLindsay, and @kgbRosettaSue

Thomas Falconer
kgb

Consumer Reports Places kgb Ad in Top 3

Wednesday, February 10th, 2010

The Editor of the Consumer Reports electronics blog, Paul Reynolds placed the kgb Sumo ad in his top three.

But even better, he said the commercial made him curious about the service, which means it worked as intended. Even better that that, when he tried the service, he loved it.

“The ad succeeded, in that I couldn’t resist texting a question to KGB this morning. In less than two minutes, the service successfully identified Ollie Halsall, the dazzlingly brilliant guitarist in the ultra-obscure ’70s English band Patto, and even added the fact that he also played keyboards and sang” said Mr. Reynolds.

We couldn’t be happier about this excellent review. Our kgb Special Agents are the best.

thomas falconer
kgb

Google Ad Highlights Value of kgb Service

Monday, February 8th, 2010

By now, most of you have likely seen both the kgb Super Bowl ad, and Google’s. To my view, Google’s ad actually went a long way toward defining the fundamental difference between kgb — find, and google — search.

The Google ad features a searcher — what you see is the pointer, words being typed into the search field, and the first three or four results. The searcher is sitting at a desktop, and “surfing” as we used to say. That’s fun, useful, and I always learn something new when I do exactly that. We used to call this behavior of finding related information “serendipitous discovery,” and it can be a very cool way to spend time.

kgb, however, provides an immediate answer to a specific question, in minutes, when you need it. You don’t have to be at a desktop, you can be anywhere your mobile phone works, and a human agent answers your question accurately, quickly, and with panache.

So it isn’t one or the other. It’s different.

Thomas Falconer
kgb

kgb ad a Super Bowl Hit

Sunday, February 7th, 2010

Youtube is featuring, in “youtube this week” the kgb ad that CBS banned from running during the Super Bowl.

And our banned ad has exceeded 120,000 views on youtube.

We aired to spots this afternoon during the pre-game show, and had a huge spike in questions to the kgb542542 service.

This of course bodes very well for what we can expect to happen when our ad runs during the third quarter. And our agents are ready and standing by to answer!

Thomas Falconer
kgb

kgb Special Agent Adam Gets Interviewed

Tuesday, February 2nd, 2010

Check out kgb Special Agent Adam Grof, a student at The Ohio State University, as he’s interviewed on Good Morning Columbus TV.

Adam gives wonderful detail about what it’s like to be an agent and how the kgb service works. He talks about one of his most interesting questions and how he researches answers.

Agents like Adam are the core of what makes kgb so useful, time-saving, and fun.

Thomas Falconer
kgb

Today’s pulse on 542542: The caveman lifestyle

Tuesday, January 12th, 2010
The large Caveman statue in Grants Pass, Orego...

Image via Wikipedia

kgb_ Special Agents are tireless and relentless in their search for the answers to America’s questions.  And what does America want to know, you ask?  Well, today’s buzz centers on new age lifestyles:

What’s the caveman lifestyle?

Know more:

A small subculture of New York City folks are aspiring cavemen.  With good health as the goal, cavemen are setting up meat lockers in their homes to serve as a resting place for organ meat and deer ribs.

The caveman lifestyle focuses on the consumption of vast quantities of meat coupled with a period of fasting between meals.  (Vacillating between pigging out and fasting mimics Paleolithic man’s eating patterns between hunts.)

Followers of the caveman lifestyle consume fruits and vegetables but avoid bread (it wasn’t around back then.) They see the human form as specifically designed for hunting and gathering and, as a result, participate in exercises activities that involve sprinting and jumping.  (Act like you’re avoiding a mastodon.)

The group of followers of the caveman lifestyle took it up after researching health concerns online.  They read about the merits of paleolithic diets and evolutionary fitness routines like leaping between boulders and playing catch with stones.

The few women involved in the movement prefer the term “hunter-gatherer” over caveman and some cavemen-types prefer the term “paleo man.”

One of the most interesting features of the caveman lifestyle is the promotion of donating blood frequently.  Why?  The idea is that the hardships of caveman life probably left humans short a pint of blood from time to time.

Take a look at the paleo group in New York and you’ll see lean, muscular people with glowing skin.  Some report they no longer get sick.  But don’t ask a paleo man to eat a tomato.  They’re part of the nightshade family and weren’t around in caveman times.

kgb_   Text your question to 542542. We answer to you.

Source:   The New Age Cavemen and the City

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Today’s pulse on 542542: Paranormal Activity the Movie

Wednesday, October 14th, 2009
PARK CITY , UT - JANUARY 18:  ***EXCLUSIVE ACC...
Image by Getty Images via Daylife

kgb_ Special Agents are tireless and relentless in their search for the answers to America’s questions.  And what does America want to know, you ask?  Well, today’s buzz centers on scary movies for Halloween:

What scary movie is coming out for Halloween?

Know more:

The film centers on an angry house that is miffed with its new tenants in this low-budget flick.  Katie and Micah are a couple of twenty-somethings who move into a house in San Diego.  Katie has a heightened interest in the paranormal and actually believes that bad-guy spirits have been trailing her around since childhood.  When things start to go bump in the night, Micah starts jumping on the bandwagon and begins to believe that a ghost has invaded their humble abode.

They consult with a paranormal researcher who basically tells them he can’t help with the situation so Micah sets up an elaborate in-house video system to start capturing any ghostly behavior.  When they add a Ouija board to the mix, this enrages the already P-O’d ghostie.

While some have deemed Paranormal Activity as low-budget trash (the budget was $15,000), others are proclaiming it as the scariest movie of the decade and perhaps all time. The film is rated R as folks who are frightened to death tend to utter expletives.

While only released in limited locales, the movie’s loyal cult following and viral marketing hype have resulted in its national release beginning Friday, October 16th.

“Paranormal Activity” – Official Trailer [HQ HD]

YouTube Preview Image

kgb_   Text your question to 542542. We answer to you.

Source:  Ghostbusters on a Budget: If Things Go Bump in the Night, Grab a Camera

Paranormal Activity (2009)

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Welcome to the new kgb 542542 Web site

Thursday, June 4th, 2009

Take a look around. Watch our TV spots, which have made it to youtube and are tweeted about regularly. Take a look at what people are asking us now — we hear all the time that people find the scroll to be fascinating to watch.

And while you’re here, sign up at the 542542 Facebook fan page. I’m posting updates about what’s going on with 542542, and we’ll be offering special promos there too. You can also follow us on our kgb542542 Twitter page to get the kgb Question of the Day and other interesting stuff from our Special Agents.

One of the many things I love about the kgb 542542 service is that it is based on collaboration and participation. On one side, we have customers asking us all kinds of interesting, incisive, often funny, sometimes odd questions about everything under the sun. On the other side we have talented kgb Special Agents finding accurate answers quickly for all of these questions, with the goal of always giving just a little more than you asked for.

For the past few weeks we’ve been getting lots of questions about Swine Flu. Not surprising given the general and widespread concern about the spread of this virulent strain. So we’ll be using this space to talk about other trends, styles, topics that our customers really want to know more about.

But I’m also interested in what you all would like to use this blog to discuss. Let me know. Comments here are encouraged. Thanks.

Thomas Falconer , kgb