Archive for the ‘Buzz’ Category

kgb Launches New Shopping Service– kgbDeals

Saturday, February 20th, 2010

First, thanks to all of you for helping make our kgb Super Bowl commercial attain over half a million views on youtube. Your votes were key, and put our Sumo ad in the top 1% of videos viewed on youtube.

Now for the news:

kgb has been bringing our customers a smarter way to get answers for over a year now. So we’re pleased and excited to offer you all a first look at the newest kgb service, kgbDeals.

kgbDeals combines the power of the kgb community with the best knowledge about how to shop smart and save money.

Sign up now and help us get kgbDeals started. And start to save 50% – 90% on all the things you love to do, eat, wear and enjoy in your city. And get your friends and family to sign up and start saving to.

See you at kgbDeals!

Thomas Falconer
kgb

Tags: , , , , , ,
Posted in Buzz, In the News, In the Press, Uncategorized, kgb 542542 news | 3 Comments »

kgb Launches Twitter Team

Monday, February 15th, 2010

Over the weekend, kgb Special Agents opened twitter pages and began looking for conversations about kgb. There have always been tweets about kgb, and I’ve been monitoring the sentiment about us for a while. Most of them are quite positive. Lots of kgb customers tweet the response they get from us to their questions because they thought it was so good, or funny, or cool. Sometimes, of course, we don’t get it right, and customers tweet about that too.

Often I’ll see tweets that compare us to Google, or ask why someone would use kgb instead of Google. Those are tweets we are particularly interested in responding to. We love Google and use it all the time ourselves. I don’t have to tell you how great it is at finding information. Everyone knows that.

But kgb is different. When you’re out and about, or when you need a quick, accurate answer to any question, anytime, anywhere, that’s when kgb is very useful and time-saving. And all you need is your mobile phone. So try us at 542542 and let us know what you think.

In the meantime follow our Twitter Team @kgbKathleen, @kgbAndrea, @kgbKris, @kgbTim, @kgbLori, @kgbLuana, @kgbJanny, @kgbStacy, @kgbSchiele, @kgbLindsay, and @kgbRosettaSue

Thomas Falconer
kgb

Tags: , , , ,
Posted in Buzz, Community, kgb 542542 news | 2 Comments »

Google Ad Highlights Value of kgb Service

Monday, February 8th, 2010

By now, most of you have likely seen both the kgb Super Bowl ad, and Google’s. To my view, Google’s ad actually went a long way toward defining the fundamental difference between kgb — find, and google — search.

The Google ad features a searcher — what you see is the pointer, words being typed into the search field, and the first three or four results. The searcher is sitting at a desktop, and “surfing” as we used to say. That’s fun, useful, and I always learn something new when I do exactly that. We used to call this behavior of finding related information “serendipitous discovery,” and it can be a very cool way to spend time.

kgb, however, provides an immediate answer to a specific question, in minutes, when you need it. You don’t have to be at a desktop, you can be anywhere your mobile phone works, and a human agent answers your question accurately, quickly, and with panache.

So it isn’t one or the other. It’s different.

Thomas Falconer
kgb

Tags: , , , , ,
Posted in Buzz, Community, Events, In the News, In the Press, Superbowl, kgb 542542 news, kgb Super Bowl ad | No Comments »

kgb’s 542542 profiled in Metro newspaper

Thursday, June 4th, 2009

Commuters this morning woke up to a profile of the kgb 542542 service in Metro newspaper.

The article, also on their website, describes kgb’s 542542 as:

“a texting service that will answer any question you may need to ask — from weather news, to statistics to bet-settling facts like, “Who sold more records, the Rolling Stones or Led Zeppelin?” How do they do it? Specially trained KGB agents are on the other end to find the answers you’re looking for.”

542542

Posted in Buzz, Community, In the News, In the Press | No Comments »

542542 in the press!

Monday, May 4th, 2009

kgb’s 542542 service got a great write-up in the Las Vegas Review Journal yesterday.

Al Gibes, “The Online Guy” who wrote the article seems to like both our service and our website:

“The KGB.com home page has a scrolling list of actual questions coming to the service and agent answers. They run the gamut from “How do you make a mai tai?” to “Will you go to the prom with me?” Open-ended questions like the prom request are answered with relationship tips and how to find limousine companies. It’s quite entertaining to watch the Q-and-A session on the site.”

For the full article, go here.

Posted in Buzz, In the News, In the Press | No Comments »

kgb and Penn State University Blue & White Game

Monday, April 27th, 2009

On Saturday, several kgb Special Agents and their extremely cool Squad Cars made an appearance at the Penn State Blue & White game. With 6 of the cars, kgb agents  made the trip to State College, Pennsylvania arriving on Saturday. There were likely over 100,000 people tail-gating and 76,000 at the game itself, but kgb was the center of attention, answering every question Penn State could throw at us.

kgb Squad Cars & Special Agents making a splash

6 kgb Squad Cars made the trip to State College, Pennsylvania

Penn Staters post their questions to one of the kgb Squad Cars

Posted in Buzz, Events, What Does America Really Want to Know?, kgb On the Road | No Comments »