Archive for the ‘Advertising’ Category

Consumer Reports Places kgb Ad in Top 3

Wednesday, February 10th, 2010

The Editor of the Consumer Reports electronics blog, Paul Reynolds placed the kgb Sumo ad in his top three.

But even better, he said the commercial made him curious about the service, which means it worked as intended. Even better that that, when he tried the service, he loved it.

“The ad succeeded, in that I couldn’t resist texting a question to KGB this morning. In less than two minutes, the service successfully identified Ollie Halsall, the dazzlingly brilliant guitarist in the ultra-obscure ’70s English band Patto, and even added the fact that he also played keyboards and sang” said Mr. Reynolds.

We couldn’t be happier about this excellent review. Our kgb Special Agents are the best.

thomas falconer
kgb

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Posted in Advertising, In the News, In the Press, Superbowl, kgb 542542 news, kgb Super Bowl ad | No Comments »

kgb ad a Super Bowl Hit

Sunday, February 7th, 2010

Youtube is featuring, in “youtube this week” the kgb ad that CBS banned from running during the Super Bowl.

And our banned ad has exceeded 120,000 views on youtube.

We aired to spots this afternoon during the pre-game show, and had a huge spike in questions to the kgb542542 service.

This of course bodes very well for what we can expect to happen when our ad runs during the third quarter. And our agents are ready and standing by to answer!

Thomas Falconer
kgb

Posted in Advertising, Community, In the News, In the Press, Superbowl, kgb 542542 news, kgb Super Bowl ad | 22 Comments »

WSJ breaking story: CBS bans kgb Super Bowl commercial

Monday, February 1st, 2010

The Wall Street Journal’s Speakeasy blog broke the story today that CBS has banned kgb’s Super Bowl ad.
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The WSJ describes the ad like this: “The nixed commercial features two wives calling in KGB agents because their golfer husbands get their heads stuck where the sun doesn’t shine, after debating the merits of global warming. ‘Next time your husbands don’t have a clue make sure they text KGB,’ says one of the agents to the wives.”

“We made it because we thought it was unique and funny, not offensive,” said Bruce Stewart, chief executive mobile and digital at KGB.

Check out the full article.

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Posted in Advertising | 10 Comments »