Hi everyone.
On Tuesday I talked about our Super Bowl ad. We’re still in the process of deciding which of three ads we produced will be chosen to run during the big game. It’s not every day kgb gets to advertise the kgbkgb text service in front of 100 million viewers, so naturally we’re making sure we choose the best of the three.
In the meantime, Stuart Elliot of The New York Times, who broke the news last week in his column that our new ad starring the Baldwin Brothers is on the shortlist as a possible kgb Super Bowl ad, writes in today’s Times:
“FOR millions of football fans, the Super Bowl is the biggest social occasion of the year. That is becoming the case for Super Bowl advertisers, too, as they add a robust presence in social media like Facebook, Twitter and YouTube to their marketing lineups.”
kgb has been engaged deeply in social media since we launched our service a little over a year ago.
We have a great facebook fan page with over 13,000 passionate fans who are having an ongoing robust, fun, controversial, interesting conversation all day. We’re getting about 100 new fans a day. What makes the kgbkgb fan page really interesting is that many of the fans are actual kgb Special Agents, so customers can talk to agents about their work, the kinds of questions they get, all sorts of things.We also have about 3000 followers on Twitter who routinely re-tweet kgb updates.
So get social with kgb, its fans, and our agents. We’re an interesting bunch.
Thomas Falconer
Director, Social Media
kgb
