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kgb_ Special Agents are tireless and relentless in their search for the answers to America’s questions. And what does America want to know, you ask? Well, today’s buzz centers on denim:
Do people still spend a fortune on a pair of jeans?
Know more:
Denim watchers report that $300 designers jeans are pretty much a thing of the past with $200 being more representative of a top price point for designer denim.
While designers jeans were the rage in the 1990’s, it is “premium” jeans that have marked the new millennium. Consider the following: $340 for Acne jeans, $350 for Ksubi jeans, $359 for True Religion jeans, $395 for Notify jeans, $580 for Dior jeans.
Prior to the recession, “premium denim” was one of the fastest rising categories in the apparel biz and it seemed that consumers had no limit to what they would pay for a pair of Paris Hilton inspired extravagant jeans.
Those days are done
Some say the denim bubble has burst and premium jeans are done. What you’ll see now are commonly referred to as “artisanal” jeans in the neighborhood just below $200 from labels like PRPS and 45rpm.
In spite of all the jean pricing commotion, annual sales of women’s jeans are still up.
Diesel, the Italian jeans company that pioneered the premium jeans price-points, used to produce only two styles at its lowest price of $150 for men, $160 for women. This season there are 10, said Renzo Rosso, the label’s founder, “because the market demanded more product at this level.”
Rock & Republic, Ksubi, and Citizens of Humanity are all presenting lower priced lines.
What’s the latest in denim?
Skinny jeans or boyfriend jeans are in and just on the scene are jeans so skinny they are called “jeggings.”
How to make skinny jeans
kgb_ Text your question to 542542. We answer to you.
Source: Preshrunk Prices
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