February 20th, 2010
First, thanks to all of you for helping make our kgb Super Bowl commercial attain over half a million views on youtube. Your votes were key, and put our Sumo ad in the top 1% of videos viewed on youtube.
Now for the news:
kgb has been bringing our customers a smarter way to get answers for over a year now. So we’re pleased and excited to offer you all a first look at the newest kgb service, kgbDeals.
kgbDeals combines the power of the kgb community with the best knowledge about how to shop smart and save money.
Sign up now and help us get kgbDeals started. And start to save 50% – 90% on all the things you love to do, eat, wear and enjoy in your city. And get your friends and family to sign up and start saving to.
See you at kgbDeals!
Thomas Falconer
kgb
Tags: 542542, deals, kgb, kgb542542, kgbdeals, save, shopping
Posted in Buzz, In the News, In the Press, Uncategorized, kgb 542542 news |
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February 10th, 2010
The Editor of the Consumer Reports electronics blog, Paul Reynolds placed the kgb Sumo ad in his top three.
But even better, he said the commercial made him curious about the service, which means it worked as intended. Even better that that, when he tried the service, he loved it.
“The ad succeeded, in that I couldn’t resist texting a question to KGB this morning. In less than two minutes, the service successfully identified Ollie Halsall, the dazzlingly brilliant guitarist in the ultra-obscure ’70s English band Patto, and even added the fact that he also played keyboards and sang” said Mr. Reynolds.
We couldn’t be happier about this excellent review. Our kgb Special Agents are the best.
thomas falconer
kgb
Tags: 542542, consumer reports, kgb, sumo, super bowl commercials
Posted in Advertising, In the News, In the Press, Superbowl, kgb 542542 news, kgb Super Bowl ad |
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February 3rd, 2010
The Huffington Post is running a contest to pick the Top Banned Super Bowl Commercial and our kgb commercial, banned by CBS, is in the running.
I posted on Monday that CBS has banned one of the commercials we submitted from airing during the big game. We really do think the ad is hilarious and so do many of kgb’s fans.
So go to huffingtonpost.com and vote for the kgb video. Be sure to watch it while you’re there too, so that our youtube views go up.
Everyone I’ve shown the commercial to loves it. So show it to your friends and post it on your facebook profile.
Thomas Falconer
kgb
Posted in Uncategorized |
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February 1st, 2010
The Wall Street Journal’s Speakeasy blog broke the story today that CBS has banned kgb’s Super Bowl ad.

The WSJ describes the ad like this: “The nixed commercial features two wives calling in KGB agents because their golfer husbands get their heads stuck where the sun doesn’t shine, after debating the merits of global warming. ‘Next time your husbands don’t have a clue make sure they text KGB,’ says one of the agents to the wives.”
“We made it because we thought it was unique and funny, not offensive,” said Bruce Stewart, chief executive mobile and digital at KGB.
Check out the full article.
Tags: 542542, banned, CBS, commercial, kgb, Super Bowl, super bowl ads
Posted in Advertising |
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January 29th, 2010
Superbowl-commercials.org just posted a nice snippet.
The site lists all the superbowl advertisers, and seems to agree with us: kgb users are a more advanced species of man than the rest of us.
“kgb will have one 30-second spot to air in the third quarter that will focus on their “542542″ text-answer service as a way to get information from their “special agents” instead of searching for it like some kind of neanderthal.”
Read the full article here… and more to follow soon on our appearance on Entertainment Tonight last night…
Tags: Add new tag, Arts, Entertainment Tonight, Mary Hart, Programming, Programs, Talk Shows, Television, Tonight Show The
Posted in Superbowl |
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January 27th, 2010
As we head towards the Super Bowl, buzz—and speculation—continue to surround our Super Bowl ad.
This week, both the Wall Street Journal and CNN (see photo below) ran features about newcomers to the Super Bowl ad scene – and both focused in on the ad kgb will run in the big game. The suspense continues!
There has been lots of speculation on our facebook page and in the press about our ad and we can guarantee there are exciting things coming – watch this space!
Tags: Add new tag, Advertising, CNN, Facebook, Games, Sport, Super Bowl, United States, Wall Street Journal
Posted in Superbowl, Uncategorized |
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