February 3rd, 2010
The Huffington Post is running a contest to pick the Top Banned Super Bowl Commercial and our kgb commercial, banned by CBS, is in the running.
I posted on Monday that CBS has banned one of the commercials we submitted from airing during the big game. We really do think the ad is hilarious and so do many of kgb’s fans.
So go to huffingtonpost.com and vote for the kgb video. Be sure to watch it while you’re there too, so that our youtube views go up.
Everyone I’ve shown the commercial to loves it. So show it to your friends and post it on your facebook profile.
Thomas Falconer
kgb
Posted in Uncategorized |
No Comments »
February 1st, 2010
The Wall Street Journal’s Speakeasy blog broke the story today that CBS has banned kgb’s Super Bowl ad.
The WSJ describes the ad like this: “The nixed commercial features two wives calling in KGB agents because their golfer husbands get their heads stuck where the sun doesn’t shine, after debating the merits of global warming. ‘Next time your husbands don’t have a clue make sure they text KGB,’ says one of the agents to the wives.”
“We made it because we thought it was unique and funny, not offensive,” said Bruce Stewart, chief executive mobile and digital at KGB.
Check out the full article.
Tags: 542542, banned, CBS, commercial, kgb, Super Bowl, super bowl ads
Posted in Advertising |
No Comments »
January 29th, 2010
Superbowl-commercials.org just posted a nice snippet.
The site lists all the superbowl advertisers, and seems to agree with us: kgb users are a more advanced species of man than the rest of us.
“kgb will have one 30-second spot to air in the third quarter that will focus on their “542542″ text-answer service as a way to get information from their “special agents” instead of searching for it like some kind of neanderthal.”
Read the full article here… and more to follow soon on our appearance on Entertainment Tonight last night…
Tags: Add new tag, Arts, Entertainment Tonight, Mary Hart, Programming, Programs, Talk Shows, Television, Tonight Show The
Posted in Superbowl |
No Comments »
January 27th, 2010
As we head towards the Super Bowl, buzz—and speculation—continue to surround our Super Bowl ad.
This week, both the Wall Street Journal and CNN (see photo below) ran features about newcomers to the Super Bowl ad scene – and both focused in on the ad kgb will run in the big game. The suspense continues!
There has been lots of speculation on our facebook page and in the press about our ad and we can guarantee there are exciting things coming – watch this space!
Tags: Add new tag, Advertising, CNN, Facebook, Games, Sport, Super Bowl, United States, Wall Street Journal
Posted in Superbowl, Uncategorized |
No Comments »
January 22nd, 2010
As i said yesterday here, we’re really very excited about airing an ad during the super bowl for our kgb 542542 text service. And we love that it’s going to air during the third quarter too, for maximum exposure.
We launched the kgb text service a little over a year ago. At the time, we figured that the service would appeal only to heavy texters, tweens to teens.
We found though, that we had much broader appeal. Young adults are using kgb to find restaurants, get train schedules, and settle bar bets. Parents, especially moms of tweens and teens are using the service as a better way to get information, to get answers to their questions.
So our ad campaign has evolved along with this wider adoption of the service. So while we have ads like this:
we also have ads like this:
So, it makes perfect sense for kgb to advertise during one of the most watched TV programs of the year, when almost 100 million people will be watching. From the beginning, our ads have been edgy, provocative, funny. And the ad we choose to air during the Super Bowl will continue that tradition. We are, though, very excited about playing in the super bowl field after launching only a year ago.
Thomas Falconer
Director, Social Media
kgb
Tags: 542542, kgb, kgb videos, kgb542542, moms, Super Bowl, super bowl ads, Super Bowl XLIV, text, text service, TV ads
Posted in Uncategorized, kgb Super Bowl ad |
No Comments »
January 21st, 2010
Hi everyone.
On Tuesday I talked about our Super Bowl ad. We’re still in the process of deciding which of three ads we produced will be chosen to run during the big game. It’s not every day kgb gets to advertise the kgbkgb text service in front of 100 million viewers, so naturally we’re making sure we choose the best of the three.
In the meantime, Stuart Elliot of The New York Times, who broke the news last week in
his column that our new ad starring the Baldwin Brothers is on the shortlist as a possible kgb Super Bowl ad, writes in today’s Times:
“FOR millions of football fans, the Super Bowl is the biggest social occasion of the year. That is becoming the case for Super Bowl advertisers, too, as they add a robust presence in social media like Facebook, Twitter and YouTube to their marketing lineups.”
kgb has been engaged deeply in social media since we launched our service a little over a year ago.
We have a great
facebook fan page with over 13,000 passionate fans who are having an ongoing robust, fun, controversial, interesting conversation all day. We’re getting about 100 new fans a day. What makes the
kgbkgb fan page really interesting is that many of the fans are actual
kgb Special Agents, so customers can talk to agents about their work, the kinds of questions they get, all sorts of things.We also have about 3000 followers on
Twitter who routinely re-tweet kgb updates.
So get social with kgb, its fans, and our agents. We’re an interesting bunch.
Thomas Falconer
Director, Social Media
kgb
Posted in Uncategorized |
No Comments »
January 18th, 2010
We’re running an ad during the third quarter of the Super Bowl XLIV game on February 7. We’re putting the finishing touches on several ads, one of which we’ll choose to air during the big game.
One of the ads we’ve produced stars Stephen and William Baldwin.
After only just celebrating our first anniversary, we’re already jumping in and advertising with the big brands during one of the biggest TV events of the year. So we have a lot to be excited about.
We’ve been getting lots of press about running an ad during the super bowl — almost 100 million people will be watching the game, and the ads are talked about for days afterward.
Here’s one of the articles, from the New York Post. Stay tuned for more news and info on kgb’s super bowl ads.
Tags: Add new tag, Advertising, New York, New York Post, stephen baldwin, Super Bowl, Super Bowl XLIV, Television, United States, William Baldwin
Posted in Uncategorized |
No Comments »
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=3ea27df3-18a8-4ec6-9ca7-90c23aec16a9)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=0af56d4f-023c-4c45-87cc-4736cecad9fe)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=36996009-0472-4f16-9f55-7b228b9047f8)
