kgb Launches New Shopping Service– kgbDeals

February 20th, 2010

First, thanks to all of you for helping make our kgb Super Bowl commercial attain over half a million views on youtube. Your votes were key, and put our Sumo ad in the top 1% of videos viewed on youtube.

Now for the news:

kgb has been bringing our customers a smarter way to get answers for over a year now. So we’re pleased and excited to offer you all a first look at the newest kgb service, kgbDeals.

kgbDeals combines the power of the kgb community with the best knowledge about how to shop smart and save money.

Sign up now and help us get kgbDeals started. And start to save 50% – 90% on all the things you love to do, eat, wear and enjoy in your city. And get your friends and family to sign up and start saving to.

See you at kgbDeals!

Thomas Falconer
kgb

kgb Launches Twitter Team

February 15th, 2010

Over the weekend, kgb Special Agents opened twitter pages and began looking for conversations about kgb. There have always been tweets about kgb, and I’ve been monitoring the sentiment about us for a while. Most of them are quite positive. Lots of kgb customers tweet the response they get from us to their questions because they thought it was so good, or funny, or cool. Sometimes, of course, we don’t get it right, and customers tweet about that too.

Often I’ll see tweets that compare us to Google, or ask why someone would use kgb instead of Google. Those are tweets we are particularly interested in responding to. We love Google and use it all the time ourselves. I don’t have to tell you how great it is at finding information. Everyone knows that.

But kgb is different. When you’re out and about, or when you need a quick, accurate answer to any question, anytime, anywhere, that’s when kgb is very useful and time-saving. And all you need is your mobile phone. So try us at 542542 and let us know what you think.

In the meantime follow our Twitter Team @kgbKathleen, @kgbAndrea, @kgbKris, @kgbTim, @kgbLori, @kgbLuana, @kgbJanny, @kgbStacy, @kgbSchiele, @kgbLindsay, and @kgbRosettaSue

Thomas Falconer
kgb

Consumer Reports Places kgb Ad in Top 3

February 10th, 2010

The Editor of the Consumer Reports electronics blog, Paul Reynolds placed the kgb Sumo ad in his top three.

But even better, he said the commercial made him curious about the service, which means it worked as intended. Even better that that, when he tried the service, he loved it.

“The ad succeeded, in that I couldn’t resist texting a question to KGB this morning. In less than two minutes, the service successfully identified Ollie Halsall, the dazzlingly brilliant guitarist in the ultra-obscure ’70s English band Patto, and even added the fact that he also played keyboards and sang” said Mr. Reynolds.

We couldn’t be happier about this excellent review. Our kgb Special Agents are the best.

thomas falconer
kgb

Google Ad Highlights Value of kgb Service

February 8th, 2010

By now, most of you have likely seen both the kgb Super Bowl ad, and Google’s. To my view, Google’s ad actually went a long way toward defining the fundamental difference between kgb — find, and google — search.

The Google ad features a searcher — what you see is the pointer, words being typed into the search field, and the first three or four results. The searcher is sitting at a desktop, and “surfing” as we used to say. That’s fun, useful, and I always learn something new when I do exactly that. We used to call this behavior of finding related information “serendipitous discovery,” and it can be a very cool way to spend time.

kgb, however, provides an immediate answer to a specific question, in minutes, when you need it. You don’t have to be at a desktop, you can be anywhere your mobile phone works, and a human agent answers your question accurately, quickly, and with panache.

So it isn’t one or the other. It’s different.

Thomas Falconer
kgb

kgb ad a Super Bowl Hit

February 7th, 2010

Youtube is featuring, in “youtube this week” the kgb ad that CBS banned from running during the Super Bowl.

And our banned ad has exceeded 120,000 views on youtube.

We aired to spots this afternoon during the pre-game show, and had a huge spike in questions to the kgb542542 service.

This of course bodes very well for what we can expect to happen when our ad runs during the third quarter. And our agents are ready and standing by to answer!

Thomas Falconer
kgb

One Click to Vote for kgb’s Banned Commercial in HuffPost Contest

February 3rd, 2010

The Huffington Post is running a contest to pick the Top Banned Super Bowl Commercial and our kgb commercial, banned by CBS, is in the running.

I posted on Monday that CBS has banned one of the commercials we submitted from airing during the big game. We really do think the ad is hilarious and so do many of kgb’s fans.

So go to huffingtonpost.com and vote for the kgb video. Be sure to watch it while you’re there too, so that our youtube views go up.

Everyone I’ve shown the commercial to loves it. So show it to your friends and post it on your facebook profile.

Thomas Falconer
kgb

kgb Special Agent Adam Gets Interviewed

February 2nd, 2010

Check out kgb Special Agent Adam Grof, a student at The Ohio State University, as he’s interviewed on Good Morning Columbus TV.

Adam gives wonderful detail about what it’s like to be an agent and how the kgb service works. He talks about one of his most interesting questions and how he researches answers.

Agents like Adam are the core of what makes kgb so useful, time-saving, and fun.

Thomas Falconer
kgb

WSJ breaking story: CBS bans kgb Super Bowl commercial

February 1st, 2010

The Wall Street Journal’s Speakeasy blog broke the story today that CBS has banned kgb’s Super Bowl ad.
YouTube Preview Image

The WSJ describes the ad like this: “The nixed commercial features two wives calling in KGB agents because their golfer husbands get their heads stuck where the sun doesn’t shine, after debating the merits of global warming. ‘Next time your husbands don’t have a clue make sure they text KGB,’ says one of the agents to the wives.”

“We made it because we thought it was unique and funny, not offensive,” said Bruce Stewart, chief executive mobile and digital at KGB.

Check out the full article.

Neanderthal or kgb-er?

January 29th, 2010
NYC - AMNH: Spitzer Hall of Human Origins - Ne...
Image by wallyg via Flickr

Superbowl-commercials.org just posted a nice snippet.

The site lists all the superbowl advertisers, and seems to agree with us: kgb users are a more advanced species of man than the rest of us.

“kgb will have one 30-second spot to air in the third quarter that will focus on their “542542″ text-answer service as a way to get information from their “special agents” instead of searching for it like some kind of neanderthal.”

Read the full article here… and more to follow soon on our appearance on Entertainment Tonight last night…

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kgb profiled in Wall Street Journal and CNN

January 27th, 2010

As we head towards the Super Bowl, buzz—and speculation—continue to surround our Super Bowl ad.
This week, both the Wall Street Journal and CNN (see photo below) ran features about newcomers to the Super Bowl ad scene – and both focused in on the ad kgb will run in the big game. The suspense continues!

There has been lots of speculation on our facebook page and in the press about our ad and we can guarantee there are exciting things coming – watch this space!

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